American writer H. L. Mencken, while describing George Bernard Shaw as “an orthodox Scotch Presbyterian of the most cock-sure and bilious sort”, had this to offer on the Irish:
The true Irishman is a romantic. He senses life as a mystery, a thing of wonder, an experience of passion and beauty. In politics he is not logical, but emotional. In religion his interest centers, not in the commandments, but in the sacraments.1
This might help to explain the Irish fascination with being seen to do things, rather than doing them. We shall observe the rituals of customer service, for instance, but not the commandments.
From Ben Pieratt, of svpply:
Your personal logo is bullshit
Your employer is bullshit
Your studio is bullshit
I wasn’t surprised to hear that svpply was acquired by eBay. His post makes even more sense now.
Because they’re Amish. They have a well-defined look. Instantly recognisable. You know this. You just know this.
So why is it when you think about your website, or a new brochure, or putting up a new sign, you want to “jazz it up”? You want to buy it chinos. Or a new hat.
Don’t do that. Know the rules of your identity, and stick to them. You will become instantly recognisable.
This will not happen overnight. But it will never happen if you treat everything you publish as a chance to try on a new look.
Detail of a graphic identity I’m currently working on for an engineering consultancy.