25 February 2013

Messing with your logo is like scribbling on your passport

And you wouldn’t scribble on your passport, would you? Or doodle on your driving license?

It pains me when I see logos that have been stretched or fiddled with beyond recognition. Not because of some designer angst, but because someone is losing money and there’s no need for it.

When you allow your logo to be altered, you’re diluting your identity. And that will cost you money. Because identity is where the bottom line starts.