Eric Karjaluoto nails it in this piece about logo design and the creation of identity systems; required reading for anyone thinking about “getting a logo”.
And you wouldn’t scribble on your passport, would you? Or doodle on your driving license?
It pains me when I see logos that have been stretched or fiddled with beyond recognition. Not because of some designer angst, but because someone is losing money and there’s no need for it.
When you allow your logo to be altered, you’re diluting your identity. And that will cost you money. Because identity is where the bottom line starts.
Another web is emerging. It's not the explosive, all-singing, all-dancing, in-your-face-with-its-sheer-raw-newness web that we've grown accustomed to. People are disconnecting from connectivity and this, paradoxically, is allowing them to forge deeper, softer connections online and face-to-face. CONTINUE >